Celebration of Teaching Excellence at UBC – Paul Cubbon

Discover the techniques and practices of outstanding teachers at UBC

Paul Cubbon

Sauder School of Business
BAEN 506, Technology Entrepreneurship

Look for Band-Aid Solutions – Workarounds


In pairs, write down a problem that you hypothesize is

  • Important
  • Large
  • Unanswered

Sketch a picture of the problem & in 5 words (or less) summarize the problem

fully packed open suitcase wrapped with duct tape

Why did you choose this slide?

It is a simple ice-breaker that quickly engages students in “learning by doing.”

What are you aiming to convey with it?

That there are multiple problems and latent opportunities waiting to be discovered and addressed by innovators.

How do you think it contributes to student learning?

This is part 1 of a series of connected activities. It anchors students in developing and testing hypotheses, and sets the stage for user/customer/patient observation as a starting point for validating “problems that matter.”

View Paul Cubbon’s one-minute presentation on their teaching practice.